Ultimate Guide on How to Launch a Successful Business Event in Singapore

How to Launch & Manage a Successful Singapore Business Event in 2017

Building connection with your audience is important when marketing your product. Online presence through social media, SEO and creating quality content is proven effective.

Here are the 5 Most Effective Ways to Use Social Media Marketing to Promote Your Event

However, many business owners still believe that having a face to face interaction with your audience is important in building relationship with your existing and future customers. One way to do this is to host business events such as trade shows, seminars and Expos which can help add value to your business and is the best way to build long lasting relationship with your customers.

Do you know that Business events can help Improve Customer Loyalty? Find out here..

Events like these will get more attention for your product and provide great opportunities such as;

  • Meeting new prospects
  • Build trust with existing and future prospects
  • Giving customers a memorable experience with your business
  • Increase the value of your products or service by making it more friendly and accessible

Related: Looking for Business Events that Singapore Has To Offer? Check Out These Sites!

Here are some tips on how to launch and manage a business event this 2017.


Ask yourself, “Why am I hosting an event? What for?” Business events are not just to get more attention but for people to be aware of your product and turn them into buying customers.

TIP: Make sure to host 1 event per year. Whether you decide to host a product launch, trade shows or seminar, you have to keep your target audience as narrow as possible so it’ll be easy for you to market and manage the event.

Related: Like Dimsums in Hawker Centers: How To Make Your IT Products  Noticeable in Trade Shows


Timing is crucial when launching an event. It determines the success and failure of the event. What to consider when finding the right time to launch an event?

  • The best time to launch an event. For example, holiday seasons such as Chinese new year is a bad time to launch an event because most people are on vacation.
  • The type of product to launch. New toys and gadgets must  be launched during holiday season where people tend to buy as gifts.

Related: The Best Event Marketing Game Plan to Present to your Boss


Location can affect the number of people who will attend the event. Make your venue as accessible as possible for your target audience. Locations will depend on:

  • How big your company is
  • The product that you’re launching
  • The amount you’re willing to invest

Related: Tips when Representing your Company on Business Events


The hardest part about planning an event is how to make it more memorable for your target audience. Make them feel like it’s worth attending which gives them something valuable after attending.

What to do?

  • Make sure to provide information that they can apply on their jobs.
  • GIve your audience free access to your product so they can experience it on their own. Find out how it works from their point of view.
  • Provide discounts on the items purchased at the event.
  • Get an industry influencer as a speaker to make the event more exciting and informative.
  • Make your audience comfortable. Provide seats or complimentary drinks.

Related: The Handy Checklist to a Successful Trade Show Appearance


The number of people who will attend the event is important in order for the event to become successful. Few days before the date of the event, make sure to follow up and call those who showed interest on your product.

Reach Prospects in Asia with Less Effort and 3x Results [VIDEO]

Watch full video here: Reach Prospects in Asia with Less Effort and 3x Results

Here’s more. Read these guides and learn how to market your events in Singapore:

Events Telemarketing

Email Marketing

Social Media

Hosting an event and managing it can be stressful but exciting at the same time. Attendees who go through a lot of trouble upon attending will have a negative experience and would refuse to attend your next event. With proper planning and execution will get you on the right track. So follow these tips when you’re planning on hosting an event for your business.


Get your Target Audience in your

Next Business Event in Singapore.

Contact us or Dial +65 3159 0902



The Strategic Marketing of Using Events to Improve Customer Loyalty

The Strategic Marketing of Using Events to Improve Customer Loyalty

“When I first traveled to Singapore I spent most of my night outs feasting on hawker foods and sipping gin-based cocktail called Singapore Sling. It’s one cooler that has captured my discriminating taste. My future travels would definitely lead back to the Lion City. “

How are these hawker centres able to build customer loyalty from chanced customers like tourists? Does the testimony connote Customer Loyalty at all?

Customer Loyalty may be simply perceived as when customers choose to buy your product or take advantage of your service over the others. Hence, achieving it requires a full strategic process and management efforts. Let’s start the discussion by defining customer loyalty and learn some insights from the experts:

What is Customer Loyalty?

Lexicon.ft.com simply defines customer loyalty as when people consistently purchase the same products or services or come to shop from the same store over a period of time. True. When customers gain positive buying experience from your store or with your brand they’ll definitely find their way back to you and eventually become your business’ regular customers.

Related: The Three-Step Guide to Better Customer Retention in Singapore

How about businesses staged in events or trade fairs or street kiosks? How will they be able to build or improve customer loyalty from a temporary marketing stint that stands for just a day or two? Where and how would your customers find you after the event or how would you reach out to them after bidding goodbye from a quick conversation or product demonstration in a trade fair?

Here’s the 3 Ways to Follow Up Your Event Attendees for Greater Top of Mind Awareness

Whether you are welcoming a customer from a brick-and-mortar store, chatting with them to answer their queries via social media platforms or meeting them in your big, colorful kiosk in an event, is an opportune time to build and improve customer loyalty. Take some tips below:

Forbes.com suggests to make a connection by talking to your customers.

Ask them questions, answer their queries and show some product demonstration to give them a brighter idea of how your product or service works. Human interaction is the most effective customer service experience over other channels like social media and emails. Start with greeting your customers at your most pleasant “Hi” or “Hello” and end with the most sincere “Goodbye” and “Thank you”. Take advantage of the moment when you have the customer in front of you for which the chance to be able to gain their trust is high. 

Related: Tips when Representing your Company on Business Events

Entrepreneur.com tells to take content relevance into account.


Buyers nowadays rely not only on how the product works but also delve on its effects, inception, market feedback and competency. You cannot explain all these important information in a 5-10 minute chat with a customer in an exhibit booth so instead lead them into a website or hand them some brochures as references. Remember, they came to the event with varied reasons like to just check out what’s new, curious how the event runs or maybe just dropped in by chance. You can’t hold them up in a conversation for a long time so hand them some take home information about your offers to show that you are dead serious of how your product may be beneficial to them. Follow these steps and find sales leads in the business events that you intend to join whether you’re the host or the attendee.

Qualitydigest.com emphasizes on measuring and managing customer satisfaction.

customer satisfaction

Rolling out the best sales and marketing strategies can assure of you of acquiring new customers but retaining the old ones require more efforts of continuous nurturing.

Related: How to Make Current Customers in Singapore Renew Their Contract with Your Company

Customer loyalty isn’t instantly built at first time encounter in your exhibition booth but takes a process and series of interaction between you and your customers long after the event. Take necessary steps and tactics to measure how happy your customers were after their first use of the product, solicit feedback and hear their suggestions and extend an extra mile of service to make them feel extra valued.

Regardless how and where you encounter a customer, in a fine restaurant, hawker centre or in an IT event, take advantage of the opportune time to build and improve customer loyalty by making a personal connection through sensible conversation, educating your customers with knowledge and substantial information of who you are and how your business can be beneficial to them and becoming aware of your customers’ thoughts and needs through measurable results. Thus, you’ll be surprised to know that your loyal customers be the ones promoting your product on your behalf.

Would you care for a glass of the Raffles Singapore Sling tonight?


The Best Event Marketing Game Plan to Present to your Boss

The Best Event Marketing Game Plan to Present to your Boss

Need help in your event marketing campaign?

Contact us or Dial +65 3159 0902



Check out these successful event marketing campaigns:

Callbox’s Three-Step Tactic To Success for Marketing Consulting Specialist

Callbox Data Profiling A Major Coup for Exhibition Leader

Giant Software Company Finds Callbox at the End of Quest for Sustainable Marketing Solution

Your Key to Success: Look for Sales Leads in Business Events

Your Key to Success: Look for Sales Leads in Business Events

Are you looking for ways to generate more sales leads for your business?

Many business owners believe that social media can generate enough leads for their company. However, research shows that using different social media platforms alone is not enough in generating qualified leads.

In modern sales and marketing, multi-channel approach, a combination of social media, email,seo, telemarketing and business events or webinars, is considered the most effective way to generate and nurture quality sales leads.

I’m sure you’ve already read articles about multi-channel marketing, if not yet this would be a good reference for you.. In this article, I will discuss on how to increase your sales leads by utilizing business events.

Whether you’re the host or simply an attendee, business events and webinars work well for most business owners when looking for sales leads. Trade shows, conferences and industry events can be considered as one of the best lead generation medium as you’ll get to meet different people  including business owners, influential people within your industry and possible prospects. Business events have many benefits for your growing business.

As a host


Webinars, training events, trade shows and conferences can give people a chance to interact with your business and learn more about your products and services. It might start a potential sale that can lead to conversion. It can create a buzz especially when launching a new product or service.

Other benefits include, increase in business referrals which means:.

  • You’ll have more warm prospects
  • Conversion is faster with referrals because trust is built already established by the referrer
  • Assuming you provide good product and services, you’ll surely get more referrals out of these referrals

Related: The Best Event Marketing Game Plan to Present to your Boss

As an attendee

Attendees of business events are targeted which means attending an event creates brand awareness and delivering the right message to the right people. You get to meet people and build relationship with people who works with the same industry.

Other benefits of attending a business event are the following:

  • Keeps you updated on what’s new within your industry by gathering information about current and future trends
  • Be able to connect with other business owners and influencers within your target market
  • Find motivation and inspiration from speakers
  • Be able to socialize with people within your industry

Other important benefits of business events in generating and nurturing sales leads include:

  • Reaching to different prospects during the event
  • Being known within your industry
  • Leveraging brand awareness for your business and be able to present your expertise to show the world
  • Stimulating a buying atmosphere
  • Creating opportunities for you and your partners
  • Get and share marketing ideas with other business owners within your industry
  • Opening the door to nurture sales leads. 

Here are  3 Ways to Follow Up Your Event Attendees for Greater Top of Mind Awareness


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Need help in your event marketing campaign?  Contact us or dial +65 3159 0902




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