Using Multi-Channel Marketing to Promote Your Next Event in Singapore

Using Multi-Channel Marketing to Promote Your Next Event

Using Multi-Channel Marketing to Promote Your Next EventWhat do Nike and Apple have in common? If you say both are globally renowned and trusted brands, yes, you are correct but more than just being that. These brands changed the world – the way people think, act and feel while being immersed in the world of Nike shoes and Apple computers, and all these were brought about by marketing.

Marketing is quite a broad subject to discuss and the very essence of it is the idea you conjure of how your product/service would make a mark on your target market. Also, the avenues you take in promoting your brand would definitely impact the end result.

Promoting an event, for example, does not just happen within the four corners of your outlandish booth but branches out to other channels. So let’s get to know what these channels are and how they contribute to the success of your event promotion.

Online

(Pay per click adverts, newsletters, content, leafleting, networking, webinars, and social media)

Online channels can help you reach your target audience who are most of the time online, searching for information and are interested in the latest news and events in the community.

Related: Online and Offline Marketing Tactics to Position your Business in the APAC Market

Offline

Direct mail, though not widely used especially by younger marketers today, still contribute to the recipient’s awareness and gives the process and more personal approach. It feels good to receive a physical invitation, right?

Email Marketing

Among marketing channels, email marketing is still one of the most widely used for promoting events as it best serves the purpose of disseminating complete information or event details, aside from it being considered as a formal communication where event invites are sent.

Related: 40 B2B Sales Email Templates for Every Situation [Free PDF]

Telemarketing

Telemarketing lives! Calling and courteously speaking with your target attendee would make the best mark of all other event promotion marketing channels. This is one channel where you are not only setting a relationship between you (company) and your prospect but offers a bigger room to build rapport which becomes a venue for you to gain their trust and loyalty.

Related: The Strategic Marketing of Using Events to Improve Customer Loyalty

Traditional Advertising

Television and radio may be old school for some but still are effective channels to reach prospects who are quite distant from online tool engagement.  

There’s a bunch of marketing channels that you may use to promote an event but you have to consider the ones that would work best in capturing your prospects attention.

However, above all these, first, you’ve got to have a goal of what you aim for your product or service to become and how your brand be known to your target consumers. Check out these 20 FREE Marketing Tools to Get Your Brand Out There

Marketing indeed is a broad subject. It isn’t just a task to do or a quota to reach but more of an idea that you want your target customers to know about who you are and what difference you can make in their lives.

Related: Utilize Marketing Automation To Reveal Your Prospects Data

In one of Steve Jobs’ talks about marketing, he described marketing not as a tactic but a value, making a clear message of what you want your target market know about your product. The best example he cited was Nike which instead of detailing how good and nice their shoes are but instead honor the great athletes.  Apple, on the other hand, honored the people who think differently and changed the world in their ad “Think Different”.

 

Read more creative ideas for events marketing campaign

Learn more about our events telemarketing services in Singapore

Dial +65 3159 0902

 

Related:

Calling Attendees before your Event in Singapore. What’s the Advantage?

The Timeless Email Marketing Tips in Promoting Industry Events in Singapore

3 Ways to Follow Up Your Event Attendees for Greater Top of Mind Awareness

 

Finding the Right People to Exhibit for your Events

 

Finding the Right People to Exhibit for your Events

For many business owners, attending trade shows is one way to network and create brand awareness.  There are 3 reasons why business owners or even marketing managers would want to host business events;

  1. Attract a large audience and increase brand awareness
  2. Create an awesome experience to all attendees, and
  3. Have exhibitors to get a booth space and are hungry for opportunities.

The sad part is if you are the one hosting an event, attracting exhibitors can be a bit of a challenge. Having to ask people to purchase or rent a small area and prepare a display system to show off products or services and attract potential clients are a big investment of time, money and resources.

Related: Ultimate Guide on How to Launch a Successful Business Event in Singapore

Every business owners know that when hosting an event they need vendors or exhibitors as much as they need sponsors. Exhibitors play a big role in the success of your event. It is a way of getting out of your inner circle, meet new people and make connections.

 

But why do companies choose to exhibit in an event?

  • For visibility and credibility. A company’s presence at a trade show allows them to meet new customers and reach out to existing ones.

Related: Gearing Up for Your Singapore Tradeshow: 5 Tips to Ensure Success

  • To know what’s working and what isn’t in their industry. Business events are a great opportunity to know which from your competitors are attracting more people in their booth and learn from their marketing strategies.
  • Events allow you to find out what your audience are looking for. It lets you develop and improve your product or service based on what matter most to your audience.

Related: The Strategic Marketing of Using Events to Improve Customer Loyalty

  • Attending an event is a good opportunity for you to meet potential clients to nurture and help increase your sales.

Related: Bring in Huge Numbers of Potential Singaporean IT Clients in The Year of the Rooster

So how can you find exhibitors and get them to say “YES” to your event? Here’s a guide on what to consider when looking for the right people or company to exhibit the next time you plan on hosting an event.

Find someone that has an open line of communication.

A good exhibitor must be receptive to your ideas especially when it comes to what you want your event would turn out, the design of the booth and what products to exhibits.

Look for an expert that is knowledgeable in your industry.

Having a well-known company to exhibit in your event can drive more audience.

Here is one case study from Callbox Singapore and their successful event marketing campaign:

Choose someone with problem-solving skills.

If you have 10 or more exhibitors, it’ll be hard for you to do everything all by yourself. You need someone who can come up with creative solutions when unexpected problems arise.

Pick an exhibitor that is willing to help promote and drive attendees to your event.

Letting people know of your event is important to drive more attendees. Find an exhibitor who is willing to promote your event and inform their followers.

Related: Calling Attendees before your Event in Singapore. What’s the Advantage?

Get someone with a good reputation.

Now we all know that exhibitors have a big impact in your event. So in order for them to consider working with you again on your next event, make sure to have a healthy relationship with them.

Here’s a bonus tip on how to make your exhibitors happy and more productive?

  1. Consider install and dismantle time to avoid delay.
  2. Offer complimentary meals and beverages. This is a great way to avoid downtime and builds a sense of camaraderie.
  3. Provide souvenirs not just to attendees but to your exhibitors, if necessary. A simple appreciation for their participation can go a long way.

 

Read more creative ideas for events marketing campaign

Learn more about our events telemarketing services in Singapore

Dial +65 3159 0902

What To do When your Event Becomes a Disaster

What To do When your Event Becomes a Disaster

Have you ever planned a business event?

Whether you decide to host a seminar, conference, tradeshow or a product launch, having an event requires intensive planning. However, regardless how many successful events you did in the past, even the most planned and organized events will encounter new obstacles from time to time. Obstacles such as;

  • Nobody showed up
  • Unexpected bad weather
  • Last minute venue cancellation
  • Change of event location
  • Not enough space for attendees
  • Guest speaker didn’t show up
  • Equipment failure

Even if the issues experienced are major or minor, the person in charge of the event is responsible for handling and resolving the problem. So, to keep you from getting stressed out, here are some tips on how to handle an event that went wrong.

Tip #1: Keep Calm

The first thing you need to do when things go wrong is to keep a positive attitude, stay calm and respond to the issue unemotionally. Not only you don’t get to think clearly, but guests tend to panic the moment they saw panic and fear in you.

Related: Gearing Up for Your Singapore Tradeshow: 5 Tips to Ensure Success

Tip #2: Investigate but Stay in Control

When you are in charge of the event and everything goes wrong all eyes are on you. You have to remain in charge and take responsibility for the situation. When a problem is brought to your attention divert your attention on finding a solution. Assume the responsibility for resolving any issues encountered.  


Ultimate Guide on How to Launch a Successful Business Event in Singapore


Tip #3: Always Have a Plan B

We should always be prepared for the possibility that things may not go as planned.If plan A doesn’t go according to plan, you are prepared and ready to handle the situation. Even event professional such as a Photographer, DJ, Audio Technician, etc always bring backup equipment. Having a backup plan means every problem encountered will be unnoticeable and you can immediately fix the problem.

Related: Your Key to Success: Look for Sales Leads in Business Events

Tip #4: Don’t Makeup Excuses

Honesty is the best policy. If something does go wrong, don’t panic! Instead,  explain to your guests the situation and that you’re doing something about it. They might feel a bit frustrated but they’ll appreciate you telling them the truth.

Related:

The bottom line is whatever event you’re planning to host, you should always be prepared. Always anticipate something wrong might happen and it’s best to be prepared and ready to address the situation.

 

 

Read more creative ideas for events marketing campaign

Learn more about our events telemarketing services in Singapore

Dial +65 3159 0902

 

 

Related:

Calling Attendees before your Event in Singapore. What’s the Advantage?

The Timeless Email Marketing Tips in Promoting Industry Events in Singapore

3 Ways to Follow Up Your Event Attendees for Greater Top of Mind Awareness

 

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