Finding the Right People to Exhibit for your Events

 

Finding the Right People to Exhibit for your Events

For many business owners, attending trade shows is one way to network and create brand awareness.  There are 3 reasons why business owners or even marketing managers would want to host business events;

  1. Attract a large audience and increase brand awareness
  2. Create an awesome experience to all attendees, and
  3. Have exhibitors to get a booth space and are hungry for opportunities.

The sad part is if you are the one hosting an event, attracting exhibitors can be a bit of a challenge. Having to ask people to purchase or rent a small area and prepare a display system to show off products or services and attract potential clients are a big investment of time, money and resources.

Related: Ultimate Guide on How to Launch a Successful Business Event in Singapore

Every business owners know that when hosting an event they need vendors or exhibitors as much as they need sponsors. Exhibitors play a big role in the success of your event. It is a way of getting out of your inner circle, meet new people and make connections.

 

But why do companies choose to exhibit in an event?

  • For visibility and credibility. A company’s presence at a trade show allows them to meet new customers and reach out to existing ones.

Related: Gearing Up for Your Singapore Tradeshow: 5 Tips to Ensure Success

  • To know what’s working and what isn’t in their industry. Business events are a great opportunity to know which from your competitors are attracting more people in their booth and learn from their marketing strategies.
  • Events allow you to find out what your audience are looking for. It lets you develop and improve your product or service based on what matter most to your audience.

Related: The Strategic Marketing of Using Events to Improve Customer Loyalty

  • Attending an event is a good opportunity for you to meet potential clients to nurture and help increase your sales.

Related: Bring in Huge Numbers of Potential Singaporean IT Clients in The Year of the Rooster

So how can you find exhibitors and get them to say “YES” to your event? Here’s a guide on what to consider when looking for the right people or company to exhibit the next time you plan on hosting an event.

Find someone that has an open line of communication.

A good exhibitor must be receptive to your ideas especially when it comes to what you want your event would turn out, the design of the booth and what products to exhibits.

Look for an expert that is knowledgeable in your industry.

Having a well-known company to exhibit in your event can drive more audience.

Here is one case study from Callbox Singapore and their successful event marketing campaign:

Choose someone with problem-solving skills.

If you have 10 or more exhibitors, it’ll be hard for you to do everything all by yourself. You need someone who can come up with creative solutions when unexpected problems arise.

Pick an exhibitor that is willing to help promote and drive attendees to your event.

Letting people know of your event is important to drive more attendees. Find an exhibitor who is willing to promote your event and inform their followers.

Related: Calling Attendees before your Event in Singapore. What’s the Advantage?

Get someone with a good reputation.

Now we all know that exhibitors have a big impact in your event. So in order for them to consider working with you again on your next event, make sure to have a healthy relationship with them.

Here’s a bonus tip on how to make your exhibitors happy and more productive?

  1. Consider install and dismantle time to avoid delay.
  2. Offer complimentary meals and beverages. This is a great way to avoid downtime and builds a sense of camaraderie.
  3. Provide souvenirs not just to attendees but to your exhibitors, if necessary. A simple appreciation for their participation can go a long way.

 

Read more creative ideas for events marketing campaign

Learn more about our events telemarketing services in Singapore

Dial +65 3159 0902

What To do When your Event Becomes a Disaster

What To do When your Event Becomes a Disaster

Have you ever planned a business event?

Whether you decide to host a seminar, conference, tradeshow or a product launch, having an event requires intensive planning. However, regardless how many successful events you did in the past, even the most planned and organized events will encounter new obstacles from time to time. Obstacles such as;

  • Nobody showed up
  • Unexpected bad weather
  • Last minute venue cancellation
  • Change of event location
  • Not enough space for attendees
  • Guest speaker didn’t show up
  • Equipment failure

Even if the issues experienced are major or minor, the person in charge of the event is responsible for handling and resolving the problem. So, to keep you from getting stressed out, here are some tips on how to handle an event that went wrong.

Tip #1: Keep Calm

The first thing you need to do when things go wrong is to keep a positive attitude, stay calm and respond to the issue unemotionally. Not only you don’t get to think clearly, but guests tend to panic the moment they saw panic and fear in you.

Related: Gearing Up for Your Singapore Tradeshow: 5 Tips to Ensure Success

Tip #2: Investigate but Stay in Control

When you are in charge of the event and everything goes wrong all eyes are on you. You have to remain in charge and take responsibility for the situation. When a problem is brought to your attention divert your attention on finding a solution. Assume the responsibility for resolving any issues encountered.  


Ultimate Guide on How to Launch a Successful Business Event in Singapore


Tip #3: Always Have a Plan B

We should always be prepared for the possibility that things may not go as planned.If plan A doesn’t go according to plan, you are prepared and ready to handle the situation. Even event professional such as a Photographer, DJ, Audio Technician, etc always bring backup equipment. Having a backup plan means every problem encountered will be unnoticeable and you can immediately fix the problem.

Related: Your Key to Success: Look for Sales Leads in Business Events

Tip #4: Don’t Makeup Excuses

Honesty is the best policy. If something does go wrong, don’t panic! Instead,  explain to your guests the situation and that you’re doing something about it. They might feel a bit frustrated but they’ll appreciate you telling them the truth.

Related:

The bottom line is whatever event you’re planning to host, you should always be prepared. Always anticipate something wrong might happen and it’s best to be prepared and ready to address the situation.

 

 

Read more creative ideas for events marketing campaign

Learn more about our events telemarketing services in Singapore

Dial +65 3159 0902

 

 

Related:

Calling Attendees before your Event in Singapore. What’s the Advantage?

The Timeless Email Marketing Tips in Promoting Industry Events in Singapore

3 Ways to Follow Up Your Event Attendees for Greater Top of Mind Awareness

 

How can an Updated Event Marketing List boost your ROI

Update your Event Marketing List and Boost ROI

  • Increase brand awareness
  • Keep audience conversation going even after the event
  • Improve customer satisfaction
  • Learn more about the market and the competition
  • More event attendees
  • Generate more revenue

I guess these are some of your goals when hosting an event. After goal setting and thorough planning, I usually send out email invites and assign someone from my team to call and confirm if the contacts in my marketing list are interested to attend or not.

Whether you decide to send out email invites first or have someone call and invite them personally, it is important to deliver your message across and let your audience aware of your event.

But how do I make sure that my goals are met? By making sure I have an updated marketing list of my target prospects to invite to. An updated list has a complete information such as email address, name, number and company information (company name and address).

In case you’re wondering why I choose to focus on my marketing list, let me tell you why. With an updated marketing list you can;

  • Email reach prospects directly. Here are the The Timeless Email Marketing Tips in Promoting Industry Events. 
  • Have a more targeted list to contact. You can call those who; expressed interest to attend the event and confirm their availability, failed to reply invite them personally; remove those who wishes not to attend.
  • Have people who responded to an email are more likely interested to attend and would want to know more about your product or service.

Related: 10 Obvious Reasons Why you Need an Email List

  • Keep in touch with your target audience even after the event.

List is everything! Having the right list plays an important role in the success of your event. Letting your audience know about the event, having more attendees, increase brand awareness means more revenue for your business.

 

Boost Events ROI with these
event management and marketing tips!
Contact us or Dial +65 3159 0902

 

Related:

Ultimate Guide on How to Launch a Successful Business Event in Singapore

Gearing Up for Your Singapore Tradeshow: 5 Tips to Ensure Success

The Strategic Marketing of Using Events to Improve Customer Loyalty

 

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