Like Dimsums in Hawker Centers: How To Make Your IT Products Noticeable in Trade Shows

Like Dimsums in Hawker Centers- How to Make your IT Products Most Noticeable in Trade Shows

Photo by Diana Schnuth –

Singapore, like her Asian neighbors Malaysia and the Philippines, has a penchant for good food.

“Bak chor mee” or mince meat noodles, barbecued chicken wings, braised duck rice, carrot cakes and dimsums are just a few of the many flavorful and mouth-watering hawker foods that are openly displayed and sold in food stalls in hot muggy hawker centers in Singapore.

Can you imagine how inviting is the aroma, and how tempting are the  looks of these tasteful food to the senses?

Your IT products may just be as inviting and tempting to your potential customers, when offered or sold similarly like dimsums and noodles  – not  in a hawker center of course, but in Trade Shows.

Take a clearer view of how Trade shows or events could be beneficial to IT products or for any brand for that matter, along with other marketing tactics you have in place. Below are most likely to be your questions, and the answers to them:

What is Trade Show?

A trade show, fair or event (trade exhibition, messe or expo) is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent market trends and opportunities.(Wikipedia)

Who should come to a trade show?

  1. You  
  2. Your Target Consumers

Generally,  trade shows are attended by invited guests like target consumers and members of the press.It is not open for the public because the products and services promoted in trade shows are target-specific.

Why participate and promote your IT products in trade shows?

According to a study conducted by the Center for Exhibition Industry Research (CEIR), 86 percent of show attendees were decision-makers or influenced buying decisions, yet 85 percent had not been called on by a salesperson before the show. (

It shows a wise move to launch an IT product through trade shows before doing any sales calls to your target clients.

What are the benefits of engaging in Trade shows?

Exposing your IT product in a trade expo is an excellent way to find customers for your business, as you will be directly speaking with them about your product’s features and benefits, and get to answer their queries right away.

Displaying and promoting your product through trade fairs or exhibitions is experiential marketing at its best. Your target consumers are physically immersed with your product through all possible human senses. Also, as they learn valuable  information about your product, a sense of familiarity between you and them is built, that could pave the way for higher chance of business engagement.

Definitely, an effective event marketing strategy will grow your customer numbers but before you get campaign started, make sure that you include this on  your checklist to ensure a successful trade show.

It’s economical. According to the Center for Exhibition Industry Research or CEIR, closing a sale that begins with a contact from a trade show runs about half the cost of closing a sale that doesn’t have the exhibition advantage:

$550 and 1.4 sales calls as to $997 and 3.6 sales calls.

Taking a product launch to trade shows is quite expensive but looking at the end result, a valuable investment.

Finally, a trade show is a marketing avenue not just to boost brand awareness and availability, but promote popularity and demand, personally to your target consumers.

Related: How Event Companies in Singapore Make Their Events Successful

Get your target decision makers to come and experience your product in trade shows instead of you bugging them with tons of emails and phone calls, like foodies who rush to hawker centers for a savory experience of dimsums, chilli crabs, steam rolls and other toothsome dishes on display.


Learn more how we’ve been helping Singapore firms in getting high records turn outs and get more leads from their events. Over 11 years of experience we assure your events success!

Service: Call to talk about event appointment

Your preferred times (suggest up to 3):

Availability for Wednesday,

10:00 AM 02:00 PM
10:30 AM 02:30 PM
11:00 AM 03:00 PM
11:30 AM 03:30 PM
12:00 PM 04:00 PM
12:30 PM 04:30 PM
01:00 PM