A neat business suit can make you look perfectly presentable in a business event.
But there’s more to just having good looks by wearing the best business suit ensemble when one is attending an event or trade fair to represent the company – character, professionalism and PR engagement are just a few of the important must-haves in a business event.
Take some tips that can make you represent well your company in a business event:
Set A Goal
MindTools suggests that you must have an objective in coming to the event, otherwise you will be putting all the budget, time and effort to waste for just showing up for nothing.
Your goals may be:
If you have a specific goal in mind, you’ll be able to accomplish one productive out-of-office workday that would benefit the business for the long term.
Related: Looking for Business Events that Singapore Has To Offer? Check Out These Sites!
Research About Other Attendees
Who else is attending the event? From which business industry or community sector are they? What’s this particular person/company’s role in the event? Which social circles are they in?
Research for information and look for answers to the questions above to keep you on guard on profiling target customers during the event.
Data must include:
- the best people among the attendees to speak with
- Sensible topics that would engage your targets in a conversation
- Thoughts on subject matter discussed/presented in the event
Related: Calling Attendees before your Event in Singapore. What’s the Advantage?
Let’s go back to school for awhile…bring a pen, paper or notebook and make sure you have finished your homework and have studied your lessons – that’s just exactly how it should be like when you are planning to attend a business event.
So fill your school, I meant event bag with:
- Memo/gadget to record important notes like contact information
- Collaterals to give out like flyers, brochures and business cards
- And the “knowledge” to share at the same time received in the event and the other attendees
Be aggressive in taking the said actions but remain professional.
Related: 3 Ways to Follow Up Your Event Attendees for Greater Top of Mind Awareness
Network During And Follow Up After The Event
As you speak with target customers in the event, make sure to keep a profile of them and never end a conversation without them having your business card on hand.
Here’s a few little things to note:
- Choose relevant topics to open a conversation
- Ask questions and actively listen to the answers
- Talk to as many co-attendees as you can and exchange sensible of ideas
Keep both a physical and mental database of the most qualified targets you have spoken to and follow-up on them via email or sms to nurture the relationship for future business deals. Learn how Callbox Singapore nurture their leads until they are sales ready.
You may publicize your attendance to a business event if the organizers permit. If so, publicizing the event would merit you and your company with:
- An impression of being cooperative and proactive in business enhancement events
- Becoming more known to other colleagues and to target customers
- Widened market reach and network
Business events happen occasionally, and the chance to represent your company is a privilege to learn more knowledge about the business.
Here’s a few successful event marketing campaigns:
Callbox Packs Webinars for Software Company
Giant Software Company Finds Callbox at the End of Quest for Sustainable Marketing Solution
It’s also a proof of trust on someone who can represent the company and speak of its goals, capabilities, potentials and achievement, and which every second of time and amount of dollar spent for his attendance in the said event would make investment returns.
Read more interesting posts on how to leverage your events in Singapore!
Need singapore event leads? Let us help you. Dial +65 3159.0902
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You have an upcoming event and your team focused on building a targeted list. Created invitations with detailed information such as; reason or purpose of the event, date, time and location. Made sure everything is ready and all emails were sent out to your audience.
Two weeks before the event, a few people responded and expressed their interest. For what reason? Probably, some people didn’t receive the email, they ignored it, was sent to their spam mailbox, or they’re just not interested. Who knows exactly the reason why.
Now, there’s only one thing you know. You need to follow up on them all but don’t know where to start. Here’s how to follow up those who failed to respond on your email invites. Utilize all possible ways to touch base with your targeted audience. Following up and focusing on email alone might make people think you’re a spammer and eventually block your email permanently. Try Multi-channel Marketing approach to reach out and keep in touch with your prospects. I’ve listed some tips on what to do after sending out email invitations to your target audience.
#1: Send out “Thank you” or “Welcome” email to those who wishes to attend.
People nowadays sign up for multiple events to gain knowledge and build connections with other business owners. Unless you get in touch with them right away, they might forget they signed up on your list.
TIP: Include a Call to Action button in your email. For example, include links to a calendar invite so people can automatically add themselves to remind them about the event. This gives higher chances that people will attend.
Read next: The Timeless Email Marketing Tips in Promoting Industry Events in Singapore
#2: Follow up on Social Media.
Add them on Facebook or ask them to follow you on Twitter. Also, if there’s a specific hashtag for your event, use it when posting updates about the event as well. This will help additional people to be aware of your event. Following up through social media can help you with your marketing efforts. When posting updates about the event and add links to a blog post in your website for more information about the event.
Read next: 5 Most Effective Ways to Use Social Media Marketing to Promote Your Event
#3: Follow up through a phone call. Make a reminder call at least 2 days before the event.
It’s a great way to stay in touch with your target audience as they might tend to forget about the event because of their busy schedule. This will help increase the number of attendees. Also, in cases wherein people are no longer available, at least you can always schedule them for the next event.
Read next: Calling Attendees before your Event in Singapore. What’s the Advantage?
#4: Utilize TV and Radio ads.
We can’t deny that other people would prefer to see or hear it for them to gain interest than just by reading about it. By using TV and radio ads, you are also updating your audience about the event and making other people aware of it as well. You could find other websites that lets you place your events or let you find events in Singapore.
Try different approaches when following up on your email invites to make people become aware of your event. Different people have different ways to find out what’s going on in their society. By using Multi-channel Marketing approach, you’re targeting different people by letting them aware of your brand and company.
Need help in boosting your events?
Learn more: Singapore Events Telemarketing Process
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Attending a business event has numerous benefits for you and your business. It will help you gain expert knowledge about your field, improve your communication skills, at the same time, build connections with other business owners within your industry.
Here are some of the websites where you can check business events, conferences, trade shows, and expos in Singapore.
The founder was looking for a conference in engineering to learn more and increase his expertise but couldn’t find one. He decided to build his own website where people can find business events faster. As the company grows, they’ve also decided to expand their business and offer other services. Such services include conferences, conventions, trade shows, exhibits, expos and seminars.
Related: 3 ways to Follow up with your Event Attendees for Greater Top of Mind Awareness
They are the world’s largest event service provider. They provide trade shows and conferences. So far, they’ve hosted 130,000 events over 140+ countries. You can browse events depending on what type of industry you are into.
( BEiS) Business Events in Singapore by Singapore Tourism Board
Singapore Tourism Board not only promote Singapore as tourism destination. Get to know more about Singapore and check some of the trade events and conferences happening there. By hosting different business events and trade shows is their way of attracting tourists and big companies to visit and invest in Singapore.
Related: 5 Most Effective Ways to Use Social Media Marketing to Promote Your Event
Singapore Exhibitions and Convention Bureau (Yoursingapore.com)
Has over 40 years of experience in helping event professionals, meeting planners and incentive organizers from around the world. As a lead government agency in Singapore, they are responsible for shaping and retaining Singapore’s exceptional reputation as one of the world’s best business events destinations. Choose from different conferences, Expos and all MICE (Meetings, Incentives, Conference and Events) by type and Industry.
Related: 3 Parts of The Best Events Calling Script in Singapore
Choose from a variety of featured events in their business events listing.
Maximize the benefits of attending business events in Singapore, one of the world’s best business events destinations. Find out and apply what’s new and what’s going on in the market that’ll help you and your business grow.
Read more tips in promoting your events or interesting events marketing case studies!
Did you know that you could use multiple marketing strategy to boost your events in Singapore? Check out this event telemarketing process.. or dial +65 3159 0902.